Keith Jr. has built a lifelong career in the automotive industry, developing deep expertise through years of hands-on experience and leadership. Beginning in the parts department, Keith Jr gained a strong foundation in the mechanics and operations that keep the industry moving. Through dedication, hard work, and a passion for the business, he steadily advanced into management, where he has successfully led teams and operations. His journey has been heavily influenced by a lifelong passion for automotive culture, particularly racing, hot rods, and lowriders. These influences not only shaped his personal interests but also fueled his professional drive and understanding of performance, customization, and customer needs. With a career rooted in both technical knowledge and leadership, Edwin continues to bring experience, passion, and commitment to everything he does in the automotive field.